The Life Ledger

Crunch Fitness Acquires New Location In Miami Beach

PR Newswire — September 2, 2010

NEW YORK, Sept. 2 /PRNewswire/ — Crunch announces it will open the doors to its newest location Sept. 2, 2010 in North Miami Beach at 17050 Collins Ave. Sunny Isle Beach, FL 33160. The beachfront facility, formerly Miami Beach Fitness, will house all of the unique offerings that have made Crunch an innovator in the fitness industry for the past two decades. This is Crunch’s third club in Miami Beach and their 22nd club nationwide in four markets, San Francisco, Los Angeles, New York and Miami.

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“We couldn’t be more excited to open another outpost in the Miami area and to expand the brand’s footprint from coast to coast,” said Keith Worts, president, Crunch. “North Miami Beach is the perfect community to introduce Crunch’s edgy brand and philosophy of fitness meets fun.”

The 25,000 square foot club features the gym’s one-of-a-kind group fitness programming, expert personal training, and No Judgments philosophy. The facility also features state-of-the-art cardio and resistance-training machines, a juice bar, retail shop, free WiFi, and a Kid’s Crunch area offering babysitting services. Crunch’s signature classes can be found in the large group fitness studio and indoor Ride studio.

This is Crunch’s 4th new club since New Evolution Ventures acquired the company last year and they look to continue expanding their portfolio of clubs at both the corporate and franchise levels. Crunch’s other Miami Beach gyms are located on Washington Ave and Alton Road. Go to www.crunch.com or www.crunchfranchise.com to learn more.

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It’s a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.

Based in Northern California, New Evolution Ventures (NEV) has a two decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry, both domestically and internationally. Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEV professionals represent over a century of experience working in a broad sector of health, wellness, sports, entertainment and fitness and has operations and investments in over 20 countries around the world.

SOURCE Crunch

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September Is National Polycystic Ovarian Syndrome (PCOS) Awareness Month

PCOS Challenge Announces Groundbreaking New Television Series to Raise Public Awareness About PCOS

PR Newswire — September 2, 2010

WASHINGTON, Sept. 2 /PRNewswire/ — In an effort to bring greater awareness to Polycystic Ovarian Syndrome, PCOS Challenge, Inc. has created a 13-week television series to help women with PCOS. PCOS is estimated to affect one-in-ten women of childbearing age. It can lead to other serious conditions including endometrial cancer, obesity, diabetes and infertility.

“We created the PCOS Challenge television series because, despite affecting one-in-ten women, PCOS gets very little attention in the media and most people are unaware of the condition. PCOS is often under-diagnosed and those who have been diagnosed are left wanting for more resources,” says Sasha Ottey, President of PCOS Challenge, Inc., a nonprofit PCOS support organization. “The show will bring answers to the millions of women and families affected by the condition.”

The PCOS Challenge television show follows ten women with PCOS as they have their lives transformed by naturopathic and allopathic medical experts and three coaches – registered dietitian Rebecca Mohning, fitness trainer Josef Brandenburg and clinical psychologist Ruth Wittersgreen. The show addresses common PCOS symptoms and related conditions including infertility, diabetes, obesity, heart disease, anxiety and depression, and hirsutism.

Ottey started PCOS Challenge in 2009 after her own diagnosis a year earlier. Addressing the significant gap in the quality of information and resources available to women with PCOS, their supporters and health care professionals, PCOS Challenge has grown to more than 6,000 members in just over a year. The organization is innovative in its multimedia approach to support. Its website PCOSChallenge.com has been called the “Facebook for women with PCOS” by its members, and its popular radio show features internationally renowned experts, New York Times best-selling authors and stories from women living with PCOS. The organization also provides offline support networks and educational seminars.

“PCOS Challenge is a television series that will make a difference in people’s lives. It is our hope that the series and PCOS get the attention they deserve. Sasha Ottey and the women on the show are all heroes and needed advocates for women’s health,” says William R. Patterson, CEO of The Baron Solution Group and Executive Producer of PCOS Challenge.

PCOS Challenge will run in various local cable markets across the United States and will be available online fall 2010. Support for PCOS Challenge is provided in part by Chiral Balance, LLC; EA Sports Active division of Electronic Arts, Inc.; Diet-to-Go; US Foodservice; Pulling Down the Moon; Shady Grove Fertility Center; SUBWAY of Georgetown; Definitions Personal Training Plus; and Green Mountain at Fox Run.

PCOS Challenge, Inc. is a nonprofit organization that provides support for women with Polycystic Ovarian Syndrome through television and radio programming, educational workshops and online and offline support networks. For more information about PCOS Challenge, Inc., the PCOS Challenge television show, or how to become a sponsor, visit http://www.pcoschallenge.org and http://www.pcoschallenge.com.

Contact:

N. Kali Mincy (206) 984-8077 http://www.pcoschallenge.com

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE PCOS Challenge, Inc.

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‘You Kick Like A Girl’: New Study Finds Men and Women Use Different Leg and Hip Muscles During Soccer Kick

PR Newswire — September 1, 2010

May Help Explain Higher Risk of ACL Injury in Females; Improve Prevention Approach

ROSEMONT, Ill., Sept. 1 /PRNewswire-USNewswire/ — Significant differences in knee alignment and muscle activation exist between men and women while kicking a soccer ball, according to a study published this month in the Journal of Bone and Joint Surgery. Data reveals that males activate certain hip and leg muscles more than females during the motion of the instep and side-foot kicks – the most common soccer kicks – which may help explain why female players are more than twice as likely as males to sustain an Anterior Cruciate Ligament (ACL) injury.

Soccer is one of the fastest-growing sports in the United States with approximately 20 million registered players* and an annual participation increase of more than 20 percent(1), according to statistics from the National Collegiate Athletic Association (NCAA)(2). Women also are playing this sport on more competitive levels. Prior research shows that females are more prone to non-contact ACL injuries than males and though many theories exist, a direct cause for the disparity is unknown.

“By analyzing the detailed motion of a soccer kick in progress, our goal was to home in on some of the differences between the sexes and how they may relate to injury risk,” said orthopaedic surgeon Robert H. Brophy, MD, study author and assistant professor of orthopedics, Washington University School of Medicine in St. Louis. “This study offers more information to help us better understand the differences between male and female athletes, particularly soccer players.”

Dr. Brophy and his colleagues from the Motion Analysis Laboratory and Sports Medicine Service at the Hospital for Special Surgery in New York used 3-D video-based motion analysis and electromyography to examine the differences between 13 male and 12 female college soccer players during the action of kicking a soccer ball.

Using eight to 10 video cameras, 21 retroreflective markers and 16 electrodes simultaneously, researchers measured the activation of seven muscles (iliacus, gluteus maximus, gluteus medius, vastus lateralis, vastus medialis, hamstrings and gastrocnemius) in both the kicking and supporting legs; as well as two additional muscles (hip adductors and tibialis anterior) in the kicking leg only. Five instep and five side-foot kicks were recorded for each player. Muscle activation was recorded as a percentage of maximum voluntary isometric contraction.

They found that male players activate the hip flexors (inside of the hip) in their kicking leg and the hip abductors (outside of the hip) in their supporting leg more than females.

Inc. Magazine Unveils Its Fourth Annual Exclusive List of America’s Fastest-Growing Private Companies–the Inc. 5000

Mountainside Fitness Ranks No. 3,763 on the 2010 Inc. 5000 with Three-Year Sales Growth of 44%

PR Newswire — August 31, 2010

NEW YORK, Aug. 31 /PRNewswire/ — Inc. magazine today ranked Mountainside Fitness No. 3,763 on its fourth annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy–America’s independent-minded entrepreneurs. Music website Pandora, convenience store chain 7-Eleven, Brooklyn Brewery, and Radio Flyer, maker of the iconic children’s red wagon, are among the prominent brands featured on this year’s list.

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“The leaders of the companies on this year’s Inc. 5000 have figured out how to grow their businesses during the longest recession since the Great Depression,” said Inc. president Bob LaPointe. “The 2010 Inc. 5000 showcases a particularly hardy group of entrepreneurs.”

Mountainside Fitness is one of the largest family-owned fitness chains in the country. With 11 locations in Arizona and Colorado, Mountainside Fitness strives to help its members incorporate exercise into their lifestyle. Mountainside Fitness proudly aims to make their centers friendly, fun and cutting-edge while maintaining a sense of comfort to all its 42,000 members. The centers offer 80 free classes each week, state-of-art strength equipment, cardiovascular equipment individually equipped with a TV, basketball courts, extensive childcare, kids exercise equipment, theatre rooms and cafes.

The 2010 Inc. 5000, unveiled today on Inc.com, serves as a unique illustration of the profound changes taking place in the U.S. economy. The Government Services sector showed the biggest gain in terms of the number of companies on the list, up 33 percent from last year to 335 companies. Government Services was also the second-fastest-growing sector in terms of median revenue growth, posting a 202 percent gain over the 2006-2009 measuring period. More than half of these companies are based in Maryland, Virginia, and Washington, D.C. The fastest-growing sector by median revenue growth was Real Estate, now just a tiny group of 38 young, small companies, which showed 231 percent median growth over the period. (There were 121 Real Estate firms on the inaugural Inc. 5000 in 2007.) Business Products & Services is the top industry by number of companies on the list (640) and total revenue ($80.7 billion), while Health is the biggest by total employment (287,726 jobs).

Despite the fact that most of this year’s measuring period of 2006-2009 took place during the latest recession, aggregate revenue among the companies on the list actually increased to $321.6 billion, up more than 50 percent from last year. The effects of the recession are seen, however, in the median three-year growth rate, which dropped to 96 percent from last year’s 126 percent. This year’s Inc. 5000 employ a record 1.4 million people, up from one million on last year’s list. With unemployment remaining stubbornly high, policymakers and business leaders will do well to look to the Inc. 5000 companies for fresh ideas on achieving growth and creating jobs.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found on www.inc.com/5000.

SOURCE Mountainside Fitness

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Is Pain Your Obstacle to Fitness? Chiropractic Can Help

PR Newswire — August 31, 2010

ARLINGTON, Va., Aug. 31 /PRNewswire-USNewswire/ — People may have a lot of excuses for not achieving their weight loss goals, but aches and pains shouldn’t be one of them. This fall, doctors of chiropractic will highlight how they can help patients focus on getting past the roadblocks to fitness and better health during National Chiropractic Health Month this October. The theme for the 2010 observance is “Why Weight? Get Healthy!”

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More than 60 percent of adults in the United States are either overweight or obese, according to CDC statistics, and obesity is associated with an increased risk of diabetes, hypertension, heart disease, and some types of cancer. However, many people are unaware that even modest weight loss, such as 5 to 10 percent of a person’s total body weight, could improve blood pressure as well as blood cholesterol and blood sugars levels. That’s only 10 to 20 pounds for a person who weighs 200 pounds.

Yet losing weight can be a struggle, and many people wonder where to begin. The answer for some may be in the office of a doctor of chiropractic (DC). “Diet pills and extreme diets do not offer long-term solutions,” says Dr. Rick McMichael, president of the American Chiropractic Association. “Doctors of chiropractic, on the other hand, offer natural approaches (e.g. exercise, diet and hands-on care to keep you pain-free and active) that can help you achieve your weight-loss goals in the short term and also maintain your fitness level, thereby avoiding some chronic conditions down the line.”

Consultation with a DC is particularly important when you consider that the effects of obesity on the musculoskeletal system–osteoarthritis, back pain, neck pain and joint pain–often cause overweight people to avoid physical activity and exercise when they need it most.

“If you’re carrying more weight than the load-bearing structures of your body–spine, legs, etc.–can handle, there’s going to be pain, loss of movement and degeneration in the joints,” adds Dr. James Powell, a member of the ACA’s Wellness Committee. “Particularly if you’re carrying most of your weight in your abdomen, the low back and the spine will need to work harder to hold you upright. This adds extra stress and tension on your muscles, which in turn creates stiffness.”

In addition to expert structural care, DCs often counsel their patients on good nutrition and offer diet, exercise and lifestyle advice to assist them in achieving their fitness goals.

Visit www.acatoday.org/nchm and click “Patients” to access tips on healthy weight management, fitness and nutrition. To find a doctor of chiropractic near you, go to www.acatoday.org/findadoc.

Sponsored by ACA, National Chiropractic Health Month is a nationwide observance held each October. The event helps raise public awareness of the benefits of chiropractic care and its natural, whole-person, patient-centered approach to health and wellness.

The American Chiropractic Association, based in Arlington, Va., is the largest professional association in the United States representing doctors of chiropractic. ACA promotes the highest standards of ethics and patient care, contributing to the health and well-being of millions of chiropractic patients.

SOURCE American Chiropractic Association

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